September Surge
When the world relishes the last days of summer, companies see a different wave: the "September Surge." Traditionally observed from Labor Day to Halloween (Source), this period experiences significant rejuvenation in the job market (Source). As companies beef up their recruiting efforts, it presents unique opportunities to boost your personal brand. In other words, if you received news that your position has been eliminated, there’s no better timing, or if you’re desperate to get out of your current situation, September is the month to look!
The September Surge and Personal Branding
The "September Surge" is a hot topic in the job market because it's a prime time for companies looking to recruit fresh talent (Source). For job seekers, it is a golden opportunity to highlight their personal brand and distinguish themselves from other candidates.
Empower your personal brand by leveraging the September Surge with these steps:
Create Your Professional Story
With the September Surge in full swing, recruiters search online platforms like LinkedIn to find ideal candidates. Now is the time to update your LinkedIn profile, resume, and social media platforms. Showcase your recent projects, abilities, and underscore your unique value proposition.
Network Actively
Amplify your personal brand by engaging with influencers and thought leaders in your industry. Attend industry-specific events and conferences (virtual or in-person) to connect with potential hiring managers. Candidates good at networking often have the upper hand during these peak hiring times (Source).
Implement PR Techniques
Consider how PR companies create a buzz around their clients. Write and publish articles about your field, share your thoughts on trends, and discuss your recent projects. PR isn't just for companies; use it to make your personal brand irresistible.
To provide a broader frame of reference, recruiting activity increases by nearly 30% during this time (Source). Now imagine how a boosted personal brand could swing opportunities your way.
Maximum Impact for Your Personal Brand
The September Surge allows individuals to stand out in the job market by empowering their personal brand. It involves proactive networking, managing your online presence, and displaying your expertise.
Eager to make the best of this year’s September Surge? Contact us at area|Talent for personalized consultation and support in strengthening your personal brand. Let's seize the surge together!
Inspired by the September Surge wave? Share this blog post on your social media platforms to spread the word and encourage others in their personal branding journey!
Sources:
