LET’S START BUILDING YOUR LINKEDIN BRAND

Name

First Name

Last Name

WHAT JOB TITLES ARE YOU TARGETING?

If you are a business owner looking to use LinkedIn for business leads, you can enter N/A. Examples: IT Director, Operations Manager, Senior Accountant

WHAT IS YOUR ONE LINE SALES PITCH?

Example: I reduce company expenses while building brand loyalty.

WHAT ARE KEY CHARACTERISTICS ABOUT YOURSELF THAT YOU WANT YOUR AUDIENCE TO KNOW?

Examples would be: I am a strong leader that develops teams of diverse people. OR I value diversity and inclusion and believe in building teams around an organizational strategy. OR I am an expert in reading financial reports and save companies millions of dollars.

IF I ASKED YOUR COLLEAGUES, WHAT IS IT LIKE TO WORK WITH YOU, WHAT WOULD THEY SAY?

Be honest!

THE MOST ENGAGING LINKEDIN PROFILES HAVE A STORY. WHAT'S YOURS?

Think of this as the biography of an author on the back page of a book. What do you want your audience to know about you?

A WELL ROUNDED PROFILE ALSO INCLUDES SOME SMALL DETAILS AROUND WHAT YOU DO OUTSIDE OF WORK. WHERE CAN I FIND YOU WHEN NOT WORKING?

What are your interests and hobbies?