Update, optimize,
get found.
Your profile content is ready in your Name.LIP document. LinkedIn+ clients have already updated or scheduled their session. Everyone else — follow this guide top to bottom and you'll be set.
Before you start:
silence notifications.
You're about to make a lot of edits. Without this step, LinkedIn will broadcast every single change to your network. Do this first — it takes 30 seconds.
Go to Settings & Privacy → click Visibility in the left menu.
Find "Share profile updates with your network" and switch it to OFF.
Now proceed to Step 2. You can turn it back on after all edits are complete if you'd like.
Update your profile.
Open your Name.LIP document alongside LinkedIn and work through each section below. Expand each accordion for the exact steps.
Headline, Location & Industry +
Click the pencil icon directly under your banner photo to open the intro editor.
Headline: Paste the headline from your LIP document. Don't paraphrase — use it exactly as written.
Location: Choose the larger metro area option when available (e.g., "Los Angeles Metropolitan Area" not just "Pasadena").
Industry: Select the industry you're targeting, not necessarily your current one. This affects search placement.
About Section +
Scroll to the About section and click the pencil icon.
Paste your About content from the LIP document. Keep spacing clean — avoid large gaps between paragraphs.
If prompted to add top skills, add your top 5 from your skills list.
Experience +
For new roles: Click the + button to add a new position.
For existing roles: Click the pencil icon on each role to edit.
Paste each role's content from your LIP document. Adjust spacing as needed — LinkedIn can add extra line breaks.
Work from your most recent role downward. Don't skip any — even older roles may contain keyword-rich content.
When editing each role, you'll see a Skills field at the bottom. Add the five skills I've recommended in your document to your most relevant roles. You're free to swap them out or use your own — but I do recommend keeping those five in your experience, as they are actively searched by recruiters for your target job titles.
Education, Licenses, Certifications & Volunteering +
Scroll past Experience to find these sections. Use "Add section" if any are missing from your profile.
Add or update each one as applicable. Certifications and licenses are especially valuable for keyword search.
Skills +
Optimize your settings.
These settings control whether recruiters can find and contact you. Most people never touch them — which is exactly why they don't show up in search.
Visibility & Public Profile +
Profile viewing options: Set to Your name and headline (full profile) so recruiters can see who's viewing them back.
Public URL: Edit to a clean branded URL — e.g., linkedin.com/in/yourname or add an initial if taken.
Public visibility: Turn ON. Set your photo to Public. Confirm key sections show as Visible.
Job-Seeking Preferences +
Open to Work (Optional) +
Don't Revert These Settings +
Best practices for staying visible.
SEO gains compound with consistent activity. You don't need to post every day — one quality action a week is plenty to start.
Power tips & hacks.
These are the moves most people don't know about. Each one takes under five minutes and can meaningfully change your results.
Career Change Hack
Search your target job title → Filter by People → Add 10 target companies and 10 past companies from your current industry.
Connect with people who already made your transition. Send a short note asking how they did it — most people are happy to share.
Salary Research Hack
Search your target role filtered to CO, CA, or NYC — salary-transparency states where companies are required to post pay ranges.
Adjust the numbers for your cost of living. Repeat across similar states to build a solid dataset before your next negotiation.
Job Search Hack
Search: "Target Job Title" AND "hiring" → Filter by Posts → All Filters → Author Company → add your target companies.
Apply, then DM the person who posted with a short note referencing their post. This is how you skip the pile.
Remember: SEO gains compound with activity. Aim for one quality action — a post, comment, or connection — per week. Increase the pace when it feels sustainable. Consistency over intensity, always.